000 00904nam a2200277Ia 4500
001 6543
003 BIBL
005 20160527192401.0
008 860815s1987 maua b 00010 eng
010 _a 86022180
020 _z0205103332
_c26.00
020 _a020510553X (International ed.)
049 _aEVLG
_b658.8
_bK39s4
_cc1
050 0 _aHF5415.135
_b.K47 1987
082 0 _a658.8
_219
092 _a658.8
_bK39s4
100 1 0 _aKerin, Roger A.
_942528
_2LEMB
245 1 0 _aStrategic marketing problems
_bcases and comments
_cRoger A. Kerin, Robert A. Peterson.
250 _a4th ed.
260 0 _aBoston
_bAllyn and Bacon
_cc1987.
300 _axv, 735 p.
_bill.
504 _aIncludes bibliographies.
650 0 _aMarketing
_xDecision making
_xCase studies.
_9131165
_2Local
650 0 _aMarketing
_xManagement
_xCase studies.
_9131165
_2Local
700 1 0 _aPeterson, Robert Allen
_d1944-
_9150251
_2Local
999 _c5591
_d5591