000 00913nam a2200277Ia 4500
001 6525
003 BIBL
005 20160527192336.0
008 900307s1990 ilua b 00110 spa
010 _a 90127430
020 _a0673193098
040 _aDLC
_cDLC
041 0 _asp
049 _aEVLG
_b658.802
_bC973m
_c1
050 0 0 _aHF5415
_b.C796 1990
092 _a658.802
_bC973m
100 1 0 _aCunningham, William Hughes.
_983232
_2Local
245 1 0 _aMercadeo
_bun enfoque gerencial
_cWilliam H. Cunningham, Isabella C.M. Cunningham, Eduardo López Ballori.
260 0 _aGlenview, Ill.
_bScott, Foresman
_cc1990.
300 _ax, 785 p.
_bill.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_9131165
_2Local
650 0 _aMarketing
_xManagement.
_9131165
_2Local
700 1 0 _aCunningham, Isabella C. M.
_983220
_2Local
700 2 0 _aLópez Ballori, Eduardo.
_9127510
_2Local
999 _c5573
_d5573