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| 001 | 6495 | ||
| 003 | BIBL | ||
| 005 | 20160527192301.0 | ||
| 008 | 870807s1987||||ilua b 00110 eng d | ||
| 010 | _a 86051055 | ||
| 020 |
_a0844230189 (pbk.) _c14.95 |
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_aEVLG _b659.111 _bB228e2 _cc1 |
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_aHF5826.5 _b.B37 1987 |
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| 092 |
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_aBarban, Arnold M. _9199446 _2Local |
| 245 | 1 | 0 |
_aEssentials of media planning _ba marketing viewpoint _cArnold M. Barban, Steven M. Cristol, Frank J. Kopec. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aLincolnwood, Ill. _bNTC Business Books _cc1987. |
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| 300 |
_axii, 160 p. _bill. |
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| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aAdvertising media planning _949506 _2Local |
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| 650 | 0 |
_aMarketing _9131165 _2Local |
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| 700 | 1 | 0 |
_aCristol, Steven M. _9214388 _2Local |
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_aKopec, Frank J. _9242936 _2Local |
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