| 000 | 00730nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 6482 | ||
| 003 | BIBL | ||
| 005 | 20160527192243.0 | ||
| 008 | 890119s1990 ilua 00110 eng | ||
| 010 | _a 89060185 | ||
| 020 | _a0844230553 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 049 | _aEVLG | ||
| 050 | 0 | 0 |
_aHF5823 _b.S3636 1989 |
| 082 | 0 | 0 |
_a659.1/13 _220 |
| 100 | 1 | 0 |
_aSchultz, Don E. _9166629 _2Local |
| 245 | 1 | 0 |
_aStrategic advertising campaigns _cDon E. Schultz. |
| 250 | _a3rd ed. | ||
| 260 | 0 |
_aLincolnwood, Ill., USA _bNTC Business Books _c1990. |
|
| 300 |
_axix, 630 p. _bill. _c25 cm. |
||
| 500 | _a920131 | ||
| 504 | _aIncludes bibliographical references (p. 619) and index. | ||
| 650 | 0 |
_aAdvertising campaigns _949500 _2Local |
|
| 999 |
_c5532 _d5532 |
||