000 00925nam a2200265Ia 4500
001 5803
003 BIBL
005 20160527190527.0
008 900321s1991 nyua b 00100 eng
010 _a 90055204
020 _a081440104X
040 _aDLC
_cDLC
_dDLC
049 _aEVLG
_b658.8
_bA512
_cc1
050 0 0 _aHD9980.5
_b.A53 1991
082 0 0 _a658.8
_220
092 _a658.8
_bA512
245 0 4 _aThe AMA handbook of marketing for the service industries
_cCarole A. Congram, editor, Margaret L. Friedman, associate editor.
260 0 _aNew York, NY
_bAmerican Management Association
_cc1991.
300 _axix, 588 p.
_bill.
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_9168847
_2Local
700 1 0 _aCongram, Carole A.
_9212676
_2Local
700 1 0 _aFriedman, Margaret L.
_9225706
_2Local
710 2 0 _aAmerican Management Association.
_952187
_2Local
999 _c5094
_d5094