000 00877nam a2200289Ia 4500
001 5758
003 BIBL
005 20160527190442.0
008 901031s1990 nyu b 00110 eng
010 _a 90023270
020 _a0070489424
_c42.00
040 _aDLC
_cDLC
049 _aEVLG
_b658.8
_bG962m4
_cc1
050 0 0 _aHF5415.13
_b.G84 1990
082 0 0 _a658.8
_220
092 _a658.8
_bG962m4
100 1 0 _aGuiltinan, Joseph P.
_9106708
_2Local
245 1 0 _aMarketing management
_bstrategies and programs
_cJoseph P. Guiltinan, Gordon W. Paul.
250 _a4th ed.
260 0 _aNew York
_bMcGraw-Hill
_c1990.
263 _a9012
300 _av.
490 0 _aMcGraw-Hill series in marketing
_9133871
_2Local
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_9131165
_2Local
700 1 0 _aPaul, Gordon W.,
_9148380
_2Local
999 _c5054
_d5054