| 000 | 01235nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 5707 | ||
| 003 | BIBL | ||
| 005 | 20160527190346.0 | ||
| 008 | 881102s1989 nyua b 00100 eng | ||
| 010 | _a 88037395 | ||
| 020 | _a0899304060 (alk. paper) | ||
| 043 | _an-us--- | ||
| 049 |
_aEVLG _b659.143 _bC115 _cc1 |
||
| 050 | 0 |
_aHF6146.T42 _bC28 1989 |
|
| 082 | 0 |
_a659.14/3/0973 _219 |
|
| 092 |
_a659.143 _bC115 |
||
| 245 | 0 | 0 |
_aCable TV advertising _bin search of the right formula _cedited by Rajeev Batra and Rashi Glazer. |
| 260 | 0 |
_aNew York _bQuorum Books _c1989. |
|
| 300 |
_ax, 189 p. _bill. _c24 cm. |
||
| 500 | _aPapers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand. | ||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. [171]-180. | ||
| 650 | 0 |
_aCable television advertising. _zUnited States _xCongresses. _967633 _2Local |
|
| 700 | 1 | 0 |
_aBatra, Rajeev. _958634 _2Local |
| 700 | 1 | 0 |
_aGlazer, Rashi. _9228517 _2Local |
| 710 | 2 | 0 |
_aColumbia University. _bCenter for Telecommunications and Information Studies. _978398 _2Local |
| 710 | 2 | 0 |
_aCoopers & Lybrand. _9213294 _2Local |
| 999 |
_c5008 _d5008 |
||