| 000 | 00865nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 5546 | ||
| 003 | BIBL | ||
| 005 | 20160527190014.0 | ||
| 008 | 870317s1988 ilua b 00110 eng | ||
| 010 | _a 87006898 | ||
| 020 | _a003071687X | ||
| 049 |
_aEVLG _b659.111 _bP321a _cc2 |
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| 050 | 0 |
_aHF5821 _b.P27 1988 |
|
| 082 | 0 |
_a659.1/11 _219 |
|
| 092 |
_a659.111 _bP321a |
||
| 100 | 1 | 0 |
_aPatti, Charles H. _9262355 _2Local |
| 245 | 1 | 0 |
_aAdvertising _ba decision-making approach _cCharles H. Patti, Charles F. Frazer. |
| 260 | 0 |
_aChicago _bDryden Press _cc1988. |
|
| 300 |
_axxxi, 590 p. _bill. (some col.) |
||
| 490 | 4 |
_aThe Dryden Press series in marketing _9178471 _2Local |
|
| 504 | _aIncludes bibliographies and indexes. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 650 | 0 |
_aAdvertising _xDecision making. _947734 _2LEMB |
|
| 700 | 1 | 0 |
_aFrazer, Charles F. _9225399 _2Local |
| 999 |
_c4907 _d4907 |
||