| 000 | 00715nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 5541 | ||
| 003 | BIBL | ||
| 005 | 20160527190007.0 | ||
| 008 | 701016s1964 mauabh b 00110 eng | ||
| 010 | _aaaa00000044 | ||
| 049 |
_aEVLG _b659.1 _bK59 _cc1 |
||
| 050 | 0 |
_aHF5823 _b.L72 1970 |
|
| 082 | _a659.1 | ||
| 092 |
_a659.1 _bK59 |
||
| 100 | 1 | 0 |
_aKirkpatrick, Charles Atkinson. _9120521 _2Local |
| 245 | 0 | 0 |
_aAdvertising; mass communication in marketing _c[by] Charles A. Kirkpatrick. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aBoston _bHoughton Mifflin _c1970. |
|
| 300 |
_aviii, 514 p. _billus. (part col.), facsims. (part col.), maps. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aAdvertising _947734 _2LEMB |
|
| 999 |
_c4903 _d4903 |
||