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| 001 | 61215 | ||
| 003 | BIBL | ||
| 005 | 20160527191211.0 | ||
| 008 | 831219s1984 njua b 001 0 eng | ||
| 010 | _a 83026944 //r84 | ||
| 015 | _aGB84-44014 | ||
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| 049 | _aPUED | ||
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_aHF5415.13 _b.M3524 1984 |
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| 080 | _a658.8 | ||
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_a658.8 _219 |
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_aMarketing management and strategy _ba reader _cedited by Philip Kotler, Keith K. Cox. |
| 250 | _a3rd ed. | ||
| 260 | 0 |
_aEnglewood Cliffs, NJ _bPrentice-Hall _cc1984. |
|
| 300 |
_axii, 448 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _wcm _9131165 _2Local |
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| 653 | _aMarketing | ||
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_aKotler, Philip, _d1931- _wcn _93674 _2LEMB |
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_aCox, Keith Kohn, _wdn _981690 _2Local |
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_c46896 _d46896 |
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