000 00894nam a2200277Ia 4500
001 61109
003 BIBL
005 20160527191158.0
008 840403s1985 txua b 00110 eng
010 _a 84070994 //r90
020 _z0256030553
049 _aEVLG
050 0 0 _aHF5415.13
_b.B448 1985
082 0 0 _a658.8
_219
092 _a658.8
_bB527c3
100 1 0 _aBernhardt, Kenneth L.
_960508
_2Local
245 1 0 _aCases in marketing management
_cKenneth L. Bernhardt, Thomas C. Kinnear.
250 _a3rd ed.
260 0 _aPlano, Tex.
_bBusiness Publications
_c1985.
300 _axiii, 705 p.
_bill.
500 _a920501
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement
_xCase studies.
_9131165
_2Local
650 0 _aMarketing
_xDecision making
_xCase studies.
_9131165
_2Local
700 1 0 _aKinnear, Thomas C.
_d1943-
_9120421
_2Local
999 _c46802
_d46802