000			02066nam a2200253Ia 4500
001			55395
003			BIBL
005			20160527190005.0
008			720522s1972 mau b 00000 eng
010			_a 75180471 //r81
043			_an-us---
049			_aEVLG
050	0		_aJK2281 _b.A6
082	0		_a324.7 _219
100	1	0	_aAgranoff, Robert _ecomp. _9193945 _2Local
245	1	4	_aThe new style in election campaigns.
260	0		_aBoston _bHolbrook Press _c[1972]
300			_avii, 392 p. _c23 cm.
500			_a920331
504			_aIncludes bibliographical references.
505	0		_aThe new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.--Campaign management grows into national industry, Congressional quarterly.--How the "I dare you!" candidate won, by H. N. D. Fisher.--The agency knack of political packaging, by W. T. Spencer.--The role of political parties in the new campaigning, by R. Agranoff.--Information technology and the political campaigner, R. L. Chartrand.--Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.--Basic information systems-P.I.P.S., by V. P. Barabba.--Polls and politics in the United States, by L. Harris.--Polling for a presidential candidate, by T. W. Benham.--The simulmatics project, by I. de S. Pool and R. Abelson.--The emerging conventions of campaign television, by S. Kelley, Jr.--Politicking on television, National journal.--Candidate exposure in uncontrolled media, by R. MacNeil.--The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.--Media, marketing strategy in a major campaign, by D. W. Osten.--Adventures of an image specialist, by G. Wyckoff.--Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.--Communications and politics: the media and the message, by H. E. Alexander.
650		0	_aCampaign management _xAddresses, essays, lectures. _968400 _2Local
650		0	_aElectioneering _zUnited States _xAddresses, essays, lectures. _991124 _2Local
999			_c42184 _d42184