000 00703nam a2200241Ia 4500
001 54507
003 BIBL
005 20160527185815.0
008 840215s1991 ilu b 00110 eng
010 _aevn00000062
049 _aEVLG
050 0 _aHF5821
_b.B53 1991
082 0 _a659.1/11
_219
092 _a659.111
_bB674s2
100 1 0 _aBogart, Leo.
_9203079
_2Local
245 1 0 _aStrategy in advertising
_bmatching media and messages to markets and motivation
_cLeo Bogart.
250 _a2nd ed.
260 0 _aChicago, IL
_bNTC Publishing Group
_cc1991.
300 _axiii, 406 p.
_c24 cm.
500 _a920401
504 _aIncludes bibliographies and index.
650 0 _aAdvertising
_947734
_2LEMB
999 _c41505
_d41505