000 01045nam a2200289Ia 4500
001 54497
003 BIBL
005 20200407102638.0
008 900831s1991 ilu b 00110 eng
010 _aevn00000050
020 _a0844234710
_c39.95
049 _aEVLG
050 0 0 _aHF5823
_b.P3528 1911
082 0 0 _a659.1/315
_220
092 _a659.1315
_bP321b
100 1 0 _aPatti, Charles H.
_9262355
_2Local
245 1 0 _aBusiness-to-business advertising
_ba marketing management approach
_cCharles H. Patti, Steven W. Hartley, and Susan L. Kennedy.
260 0 _aLincolnwood, Ill.
_bNTC Business Books
_cc1991.
263 _a9103
300 _ap. cm.
500 _a"Published in association with the Business and Professional Advertising Association (B/PAA)."
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising, Industrial.
_9193761
_2Local
650 0 _aIndustrial marketing
_xManagement.
_9114434
_2Local
700 1 0 _aHartley, Steven W.
_2Local
_9233236
700 1 0 _aKennedy, Susan L.
_9241736
_2Local
999 _c41497
_d41497