000 00788nam a2200253Ia 4500
001 53145
003 BIBL
005 20160527185512.0
008 870914s1988 ilua 00110 eng
010 _a 87060445
020 _a0844231444 (jacket)
_c29.95
049 _aEVLG
050 0 _aHF5415.1265
_b.E37 1988
082 0 _a658.8/4
_219
092 _a658.84
_bE34e
100 1 0 _aEicoff, Alvin.
_9219939
_2Local
245 1 0 _aEicoff on broadcast direct marketing
_cAl Eicoff.
260 0 _aLincolnwood, Ill., U.S.A.
_bNTC Business Books
_cc1988.
300 _aix, 191 p.
_bill.
_c24 cm.
500 _aIncludes index.
650 0 _aTelemarketing
_zUnited States.
_9177606
_2Local
650 0 _aTelevision advertising
_zUnited States.
_9177627
_2Local
740 0 1 _aBroadcast direct marketing.
999 _c40304
_d40304