000 00749nam a2200241Ia 4500
001 52196
003 BIBL
005 20160527185312.0
008 880822s1989 nyua b 00110 eng
010 _a 88048032
020 _a0814459498
049 _aEVLG
050 0 _aHF5823
_b.M268 1989
082 0 _a659.1
_219
100 1 0 _aMartin, David N.
_9250485
_2Local
245 1 0 _aRomancing the brand
_bthe power of advertising and how to use it
_cDavid N. Martin.
260 0 _aNew York
_bAMACOM
_cc1989.
300 _axvi, 215 p.
_bill.
_c26 cm.
500 _a920316
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
_xBrand name products.
_947734
_2LEMB
710 2 0 _aAmerican Management Association.
_952187
_2Local
999 _c39509
_d39509