| 000 | 01011nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 52191 | ||
| 003 | BIBL | ||
| 005 | 20160527185311.0 | ||
| 008 | 860801s1987 iluaf b 00110 eng | ||
| 010 | _a 86082275 | ||
| 020 | _a0256036438 | ||
| 049 | _aEVLG | ||
| 050 | 0 |
_aHF5415 _b.E65 1987 |
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| 082 | 0 |
_a658.8/2 _219 |
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| 100 | 1 | 0 |
_aEngel, James F. _92103 _2LEMB |
| 245 | 1 | 0 |
_aPromotional strategy _bmanaging the marketing communications process _cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | _a6th ed. | ||
| 260 | 0 |
_aHomewood, Ill. _bIrwin _c1987. |
|
| 300 |
_axvi, 621p., [4] p. of plates _bill. (some col.) _c24 cm. |
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| 490 | 4 |
_aThe Irwin series in marketing _9178659 _2Local |
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| 500 | _a920316 | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _9131165 _2Local |
|
| 650 | 0 |
_aMarketing _xManagement. _9131165 _2Local |
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| 650 | 0 |
_aAdvertising _947734 _2LEMB |
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| 700 | 1 | 0 |
_aWarshaw, Martin R., _9187334 _2Local |
| 700 | 1 | 0 |
_aKinnear, Thomas C. _d1943- _9120421 _2Local |
| 999 |
_c39504 _d39504 |
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