000 01019nam a2200301Ia 4500
001 47817
003 BIBL
005 20160527184003.0
008 900719s1991 maua b 00110 eng
010 _a 90044491
020 _z0875842410
_c29.95
040 _aDLC
_cDLC
_dDLC
049 _aEVLG
050 0 0 _aHD30.23
_b.B358 1991
082 0 0 _a658.8/02
_220
092 _a658.802
_bB223h
100 1 0 _aBarabba, Vincent P.
_957591
_2Local
245 1 0 _aHearing the voice of the market
_bcompetitive advantage through creative use of market information
_cVincent P. Barabba and Gerald Zaltman.
260 0 _aBoston, Mass.
_bHarvard Business School Press
_cc1991.
300 _axiv, 294 p.
_bill.
500 _a920228
504 _aIncludes bibliographical references and index.
650 0 _aDecision making
_984943
_2Local
650 0 _aCompetition
_978972
_2Local
650 0 _aMarketing research
_9131175
_2Local
650 0 _aIndustrial management
_9114430
_2Local
700 1 0 _aZaltman, Gerald,
_9191691
_2Local
999 _c36153
_d36153