000 00910nam a2200265Ia 4500
001 41340
003 BIBL
005 20160527200457.0
008 870730s1987 iluaf b 00110 eng
010 _a 86081801 //r88
020 _a0256031770
049 _aEVLG
_b658.8342
_bP478c
_cc1
050 0 _aHF5415.3
_b.P468 1987
082 0 _a658.8/342
_219
092 _a658.8342
_bP478c
100 1 0 _aPeter, J. Paul.
_9150158
_2Local
245 1 0 _aConsumer behavior
_bmarketing strategy perspectives
_cJ. Paul Peter, Jerry C. Olson.
260 0 _aHomewood, Ill.
_bIrwin
_c1987.
300 _axvii, 698 p., [16] p. of plates
_bill. (some col.)
_c25 cm.
490 4 _aThe Irwin series in marketing
_9178659
_2Local
504 _aIncludes bibliographies and indexes.
650 0 _aConsumer behavior
_979972
_2Local
650 0 _aMarketing
_9131165
_2Local
700 1 0 _aOlson, Jerry C.
_q(Jerry Corrie)
_d1944-
_9144964
_2Local
999 _c31620
_d31620