000 00785nam a2200253Ia 4500
001 40157
003 BIBL
005 20160527200248.0
008 890609s1990 nju 00110 eng
010 _a 89015934
020 _a0135472903
_c24.60
049 _aEVLG
_b659.1
_bP321m
_cc1
050 0 _aHF5825
_b.P28 1990
082 0 _a659.1
_220
092 _a659.1
_bP321m
100 1 0 _aPatti, Charles H.
_9262355
_2Local
245 1 4 _aThe making of effective advertising
_cby Charles H. Patti and Sandra E. Moriarty.
260 0 _aEnglewood Cliffs, N.J.
_bPrentice Hall
_c1990.
300 _a140 p.
_bill.
500 _aIncludes index.
650 0 _aAdvertising copy.
_949501
_2Local
650 0 _aAdvertising
_947734
_2LEMB
700 1 0 _aMoriarty, Sandra E.
_q(Sandra Ernst)
_9138969
_2Local
999 _c30710
_d30710