000 00813nam a2200253Ia 4500
001 40151
003 BIBL
005 20160527200247.0
008 890623s1989 mau 00110 eng
010 _a 89036587
020 _a0205123015
_c28.00
049 _aEVLG
_b658.801
_bK39c
_cc1
050 0 _aHF5415.13
_b.K46 1989
082 0 _a658.8/01
_220
092 _a658.801
_bK39c
100 1 0 _aKerin, Roger A.
_942528
_2LEMB
245 1 0 _aContemporary perspectives on strategic market planning
_cRoger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.
260 0 _aBoston
_bAllyn & Bacon
_cc1989.
300 _ax, 453 p.
_bill.
650 0 _aMarketing
_xPlanning.
_9131165
_2Local
650 0 _aStrategic planning
_9174959
_2Local
700 1 0 _aMahajan, Vijay.
_9249010
_2Local
700 1 0 _aVaradarajan, P.
_9287291
_2Local
999 _c30704
_d30704