| 000 | 01554nam a22003257a 4500 | ||
|---|---|---|---|
| 003 | pucpr | ||
| 005 | 20260909160427.0 | ||
| 008 | 260909b2024 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9798850102357 | ||
| 040 |
_apucpr _beng _cpucpr _dpucpr _erda |
||
| 049 | _aCARIBET | ||
| 050 |
_aHF5415.1265 _bR67 2023 |
||
| 100 |
_aRose, Emanuel _9303505 |
||
| 245 |
_aAuthenticity marketing to generation Z: _bhow to earn the loyalty of generation Z through digital connection. / _htxt |
||
| 264 |
_aColumbia, SC : _bStrategic eMarketing, _c2024. |
||
| 300 |
_a115 pages : _c22 cm. _fbook |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediaded _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 |
_aAuthenticity in Marketing _9303507 |
||
| 505 | _a1. Introduction : This is Generation Z 7 -- 2. 2. The Digital Revolution Revolution Continues 17 -- 3. The Case for the Social CEO 29 -- 4. Social media employee advocacy 45 -- 5. Values driven marketing 49 -- 6. The E-Commerce Mandate 69 -- 7. Generation Z Demographics and Psychographics 85 -- 8. Marketing Successfully to Generation Z 95 -- 9. 9. Get Into Marketing Action 107 -- 10. About the Author 115 -- | ||
| 650 | 0 |
_aGeneration Z _9300245 _xAttitudes |
|
| 650 | 0 |
_aYoung consumers _9191401 |
|
| 650 | 0 |
_aInternet marketing _9115752 |
|
| 650 | 0 |
_aTarget marketing _9176925 |
|
| 650 | 0 |
_aBrand loyalty _9303508 |
|
| 650 | 0 |
_aSocial media _9278472 _xMarketing |
|
| 650 | 0 |
_aGeneration Z _9300245 _xEconomic aspects |
|
| 942 |
_2lcc _c27 _hHF5415.1265 _kGeneral _mR67 2023 |
||
| 999 |
_c306935 _d306935 |
||