000			03375cam a2200601 i 4500
001			21243694
003			OSt
005			20260915093458.0
008			191016t20202020nyua b 001 0 eng d
010			_a 2019286775
015			_aGBB9D6442 _2bnb
016	7		_a019497253 _2Uk
020			_a9781138593930 _q(hbk.) :
020			_a1138593931
020			_a9780367262099 _q(pbk.) :
020			_a0367262096
020			_z9781000650457 (ePub ebook)
020			_z9781000649994 (PDF ebook)
020			_z9781000650228 (Mobipocket ebook)
020			_z9780429291999 (ebook)
035			_a21243694
035			_a(OCoLC)1112383485
040			_aUKMGB _beng _cUKMGB _erda _dOCLCO _dOCLCF _dWAU _dDLC
041			_aeng
042			_alccopycat
049			_aBEV
050	0	0	_aHF5415.129 _b.P35 2020
082	0	4	_a658.87 _223
092			_223 _a658.87
100	1		_aPalmatier, Robert W., _eauthor.
245	1	0	_aMarketing channel strategy : _ban omni-channel approach / _cRobert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary.
250			_aNinth edition.
264		1	_aNew York ; _aLondon : _bRoutledge Taylor & Francis Group, _c2020.
264		4	_c♭2020
300			_axxviii, 373 pages : _billustrations ; _c26 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious edition: 2016.
504			_aIncludes bibliographical references and index.
505	0		_aThe omni-channel ecosystem -- Channel basics -- Channel power -- Channel relationships -- Channel conflict -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Channels and international markets -- End-user analysis: segmentation and targeting -- Omni-channel strategy.
520			_aMarketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
650		0	_aMarketing channels.
650		0	_aMarketing _xManagement.
650		7	_aMarketing channels. _2fast
650		7	_aMarketing _xManagement. _2fast
700	1		_aSivadas, Eugene, _eauthor.
700	1		_aStern, Louis W., _d1935- _eauthor.
700	1		_aAnsary, Adel I., _eauthor.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _c6
999			_c306807 _d306807