000 02448nam a22003737a 4500
003 pucpr
005 20260610122947.0
008 260610b2024 |||||||| |||| 00| 0 eng d
020 _a9781774583944
020 _a1774583941
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 _aHF5415.13
_bD55 2024
100 _aDib, Allan
_9303281
245 _a Lean marketing :
_bmore leads. more profit. less marketing /
_cAllan Dib.
_htxt
264 _aVancouver :
_bPage Two ,
_c2024.
300 _a304 pages :
_billustrations ;
_c24 cm.
_fbook
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediaded
_bn
338 _2rdacarrier
_avolume
_bnc
500 _a"Bigger results with less marketing" -- Back cover
505 _aIntroduction I -- Foundations 9 -- 1. Learning Into Marketing 11 -- 2. Who Are Your People? 29 -- 3. What Are You (Really) Selling? 53 -- Force Multiplier 1: -- Tools 77 -- 4. Your Marketing Nerve Center 83 -- 5. Programming Moist Robots 97 -- 6. Artificial Intelligence 121 -- Force Multiplier 2: -- Assets 131 -- 7. Your Brand (Start with Buy) 137 -- 8. Your Flagship Asset 149 -- 9. Your Website 161 -- 10. Your Intellectual Property 177 -- Force Multiplier 3: -- Processes 191 -- 11. Business Is a Team Sport 199 -- 12. Email Marketing 219 -- 13. Content Marketing 239 -- 14. Keeping, Delighting, and Multiplying Your Customers 263 -- 15. Metrics 289 -- Conclusion 301 --
520 _aThe lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing
650 0 _aBusiness and economics
_9206142
_xAdvertising and Promotion
650 0 _aBusiness and economics
_9206142
_x E-Commerce
_xDigital Marketing
650 0 _aBusiness and economics
_9206142
_xMarketing
_xDirect
650 0 _aBusiness and economics
_9206142
_xSkills
650 0 _aMarketing
_9131165
650 0 _aMarketing
_9131165
_xGestion
650 0 _aMarketing management
_9131172
650 0 _aMarketing
_9131165
650 0 _aGraphic design.
_9230537
942 _2lcc
_c27
_hHF5415.13
_kGeneral
_mD55 2024
999 _c306458
_d306458