000			04248cam a22003975i 4500
001			24181564
003			OSt
005			20260327133044.0
008			250419s2025 gw 000 0 ger
020			_a9781032907185
020			_a9781032907208
020			_a9781003559412
040			_aDLC _beng _erda _cDLC
042			_apcc
050		4	_aHF5415 _b.I545 2025
245	0	0	_aInfluencer Marketing : _binterdisciplinary and socio-cultural perspective / _cEdited by Lauren Gurrieri, Jenna Drenten and Crystal Abidin.
264		1	_aLondon : _aNew York : _bRoutledge, _bTaylor and Francis Group, _c2025.
300			_axii, 255 pages : _billustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aKey Issues in Marketing Management
504			_aIncludes bibliographical references and index.
505			_aIntroduction. Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing / By Lauren Gurrieri, Jenna Drenten, Crystal Abidin -- 1. Influencer marketing: a scoping review and a look ahead / Kendra Fowler, Veronica L. Thomas -- 2. Influencers and the attention economy: the meaning and management of attention on Instagram / Kyle Kubler -- 3. Influencer marketing and the ‘gifted’ product: framing practices and market shaping / Johan Nilsson, Riikka Murto, Hans Kjellberg -- 4. Disability in influencer marketing: a complex model of disability representation / Jonatan Södergren, Niklas Vallström -- 5. ‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies / Aya Aboelenien, Alex Baudet, Ai Ming Chow -- 6. Beyond the authenticity bind – Finstagram as an escape from the attention economy / Amy Goode, Victoria Rodner, Matilda Lawlor -- 7. No filter: navigating well-being in troubled times as social media influencers / Nataly Levesque, Alysha Hachey, Albena Pergelova -- 8. When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities / Rebecca Mardon, Hayley Cocker, Kate Daunt.
520			_aInfluencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities. This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. Beneath the surface of likes, shares, and selfies lies critical questions around power imbalances, tensions, and transformations in a content-driven marketplace. How have historical, economic, and technological changes shaped the development and maturation of influencer marketing as a scholarly field and an industry practice? Who attains the mantle of an influencer; what attributes transcend traditional categorisations; how are the complexities of identity portrayed through influencer culture; and how do so-called ‘nontraditional influencers’ connect with audiences and disseminate their perspectives in unique ways? How do evolving influencer-audience relationships foster mutual benefits and potential pitfalls? Influencer marketing has evolved from a marketing tactic to a cultural phenomenon. It is shaped, and is shaped by, the currents of culture. By bridging theoretical perspectives and crossing disciplinary boundaries, the chapters in this volume advance the readers’ understanding of influencer marketing by bringing to life its complexities, embracing its messiness, and highlighting future potentialities. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
650		0	_aMarketing _9131165 _xSocial aspects.
650		0	_aSocial influence _9171777
650		0	_aSocial media _9278472
650		0	_aInternet marketing _9115752
700			_aGurrieri, Lauren. _9303026 _eeditor
700			_aDrenten, Jenna. _9303027 _eeditor
700			_aAbidin, Crystal. _9303028 _eeditor
776	0		_z9783848771745
776	0	8	_z9783748916086 _iPDF version
942			_2lcc _c29
999			_c305678 _d305678