000 03023nam a22003977a 4500
003 pucpr
005 20251024120026.0
006 m o d
008 231024s2023 maua o 001 0 eng d
020 _a9780760383179
020 _a9780760383186
_qelectronic book
020 _a0760383189
_qelectronic book
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 4 _aNC1002.L63
_bP48 2023
100 1 _aPeters, Allan,
_eauthor.
245 1 0 _aLogos that last :
_bhow to create iconic visual branding. /
_cby Allan Peters.
_htxt
250 _aFirst edition.
264 1 _aBeverly, MA :
_bRockport Publishers,
_c2023.
300 _a208 pages :
_bill. ; col. ;
_c26cm.
_fbook
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediaded
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aIncludes index.
505 _a7 Hello -- 9 The Pursuit of Perfection -- 12 The Beginning -- 18 Chapter 1: What Makes a Logo Last? -- 41 Chapter 2: Brand Mark Process -- 69 Chapter 3: Inspiration Hunting -- 80 Chapter 4: Badge Design Process -- 92 Chapter 5: Brand Extensions -- 104Chapter 6: Brand Evolution -- 120 Chapter 7: The Shop -- 128 Chapter 8: Case Studies -- 182 Chapter 9: Passion Projects -- 203 Thank You -- 204 Acknowledgments -- 204 About the Author -- 206 Index --
520 _a "Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process."-- Provided by publisher. With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
588 _aDescription based on online resource; title from digital title page (viewed on December 01, 2023).
590 _aAccess is available to the Yale community.
650 0 _aLogos (Symbols)
_xDesign.
650 7 _aLogos (Symbols)
_xDesign
_2fast
650 0 _aGraphic design.
_9230537
650 0 _aProduct design.
_9154117
650 0 _aBranding (Marketing)
_9204258
655 0 _aElectronic books.
942 _2lcc
_c27
_eFirst edition.
_hNC1002.L63
_kGeneral
_mP48 2023
999 _c305117
_d305117