000 02680cam a2200373 i 4500
001 23581512
003 OSt
005 20251105130936.0
008 240227s2025 ohu 000 0 eng
010 _a 2024933476
020 _a9798214135625
_q(paperback)
035 _a23581512
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
043 _an-us---
050 0 0 _aHE7775
_b.S79 2025
100 1 _aStraubhaar, Joseph D.,
_eauthor.
245 1 0 _aMedia now :
_bunderstanding media, culture, and technology /
_cJoseph Straubhaar, Robert LaRose, Lucinda Davenport.
250 _aEleventh edition.
264 1 _aMason, OH :
_bCengage,
_c[2025]
300 _axxi, 618 pages ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 _aPart One. Media and the Information Age -- Chapter 1. The Changing Media -- Chapter 2. Media and Society -- Part Two. The Media -- Chapter 3. Books -- Chapter 4. Print and e-Newspapers -- Chapter 5. Magazines -- Chapter 6. Recorded Music -- Chapter 7. Radio -- Chapter 8. Film and Video -- Chapter 9. Television -- Chapter 10. Social Media -- Chapter 11. Video Games -- Chapter 12. Public Relations -- Part Three. Media Issues -- Chapter 13. Advertising -- Chapter 14. Media Uses and Impacts -- Chapter 15. Media Policy and Law -- Chapter 16. Media Ethics -- Chapter 17. Global Communications Media -- References -- Index.
520 _aStraubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions.
650 0 _aTelecommunication
_zUnited States.
650 0 _aInformation technology
_zUnited States.
650 0 _aMass media
_zUnited States.
700 1 _aLaRose, Robert,
_eauthor.
700 1 _aDavenport, Lucinda,
_eauthor.
942 _2lcc
_c29
999 _c305088
_d305088