000			04380nam a22003857a 4500
003			pucpr
005			20250815123845.0
008			250815b2023 |||a|||| |||| 001 0 eng d
020			_a9781394185665
020			_a1394185669
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050			_aNC845 _bD33 2023
082			_a741.6
100			_aDabner, David _9302376
245			_aGraphic design school : _bthe principles and practice of graphic design. / _htxt
250			_aEighth edition
264			_aHoboken, New Jersey : _bJohn Wiley & Sons, _c2023.
300			_a208 p. : _bill. ; col. ; _c23cm _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
500			_a"A quarto book"--Title page verso
501			_aInclude index.
505			_aINTRODUCTION: 6 -- PART ONE: PRINCIPLES: 8 -- CHAPTER ONE: RESEARCH AND CONCEPTS: Basics of research: 10 -- Linear reasoning/lateral thinking: 14 -- Exploratory drawing: 16 -- Visualizing ideas: 18 -- Theories of image and text: 20 -- Audiences, markets, and concepts: 24 -- Scheduling, organizing, and finalizing: 26 -- Chapter 1: Assignments: 30 -- CHAPTER TWO: FUNDAMENTALS OF COMPOSITION: Basics of composition: 32 -- Form and space: 36 -- Symmetry/asymmetry: 38 -- Basic principles of design layout: 40 -- Styles of layout: 44 -- Pace and contrast: 46 -- Size and format: 50 -- Identity and extended systems: 52 -- Photography and illustration: 56 -- Chapter 2: Assignments: 60 -- CHAPTER THREE: FUNDAMENTALS OF TYPOGRAPHY: Typography and meaning: 62 -- The anatomy of type: 64 -- Understanding and selecting typefaces: 66 -- Spacing: 72 -- Readability and legibility: 76 -- Typographic emphasis and hierarchy: 78 -- Typographic rules/boxes and ornaments: 82 -- Text as image: 84 -- Chapter 3: Assignments: 86 -- CHAPTER FOUR: FUNDAMENTALS OF COLOR: Color terminology: 88 -- Color legibility, contrast, and harmony: 92 -- Color associations: 94 -- Color as information: 96 -- Chapter 4: Assignments: 98 -- CHAPTER FIVE: TOOLS AND TECHNOLOGIES: Photography basics and sourcing images: 102 -- InDesign: 106 -- Photoshop: 110 -- Illustrator: 114 -- Animate and After Effects: 118 -- Chapter 5: Assignments: 120 -- CHAPTER SIX: PRINT PRODUCTION AND PRESENTATIONS: Preparing files for print: 124 -- Creating a convincing presentation: 128 -- Paper stocks and finishing: 130 -- Printed color: 132 -- Print media: 134 -- Digital printing: 138 -- Correcting color proofs and press checks: 140 -- Chapter 6: Assignments: 142 -- CHAPTER SEVEN: WEB DESIGN: Project development process overview: 144 -- Project structures: 150 -- Web tools: 152 -- Initial consultations: 156 -- Information architecture (IA): 158 -- Flowcharts and wireframes: 160 -- Common elements of a web layout: 164 -- Designing for the Web: 166 -- Mobile application design: 172 -- Working with content management systems: 175 -- Search engine optimization (SEO): 178 -- Online portfolios: 180 -- Chapter 7: Assignments: 184 -- CHAPTER EIGHT: EXPERT PATHS: 188 -- Glossary: 198 -- Bibliography: 202 -- Online resources: 203 -- Index: 204 -- Acknowledgments: 208 --
520			_a"From understanding graphic design fundamentals, to developing original concepts, to creating finished designs -- Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This eighth edition is updated with many new images and examples including the Web, apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software"--Back cover
650		0	_aCommercial arts. _978598
650		0	_aGraphic arts _9105242
650		0	_aGraphic design. _9230537
650		0	_aVisual communication _9186132
650		0	_aDesign _986034 _vGeneral _xGraphic Arts
700			_aStewart, Sandra _9302377
700			_aVickress, Abbie _9302378
942			_2lcc _c27 _eEighth edition _hNC845 _kGeneral _mD33 2023
999			_c304445 _d304445