000			03271nam a22003857a 4500
003			pucpr
005			20250617110259.0
008			250617b2023 |||ac||| |||| 00| 0 eng d
020			_a9783967041224
020			_a3967041220
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050			_aNC997 _bD453 2023
110			_aKlanten, Robert _9298440
245			_aDesigning brands : _ba collaborative approach to creating meaningful identities. / _cKlanten, Robert, editor.; Depicolzuane, Mario, editor.; Gestalten Verlag, issuing body.; Creative Voyage (Croatia), issuing body. _htxt
246			_aCollaborative approach to creating meaningful brand identities _htxt
246			_aDesigning brands (Gestalten) _htxt
264			_aBerlin : _bGestalten, _c2023.
300			_a271 p. : _bill. ; photo. ; col. ; _c27 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
500			_aA definitive guide for creating meaningful, elegant and timeless brand identities.
505			_aI Introduction 4 -- II Elements 6 -- III Studios 8 -- IV Collaborators 10 -- IX Index 266 -- X Creative Voyage 270 -- XI Impressum 272 -- I Discovery -- Essay The Art of Strategy 14 -- Profile Amanda Gunawan & Joel Wong 16 -- Profile Sascha Lobe / Pentagram 20 -- Case Study Atelier Dyakova: Paper Foundation 28 -- Case Study 1/1 Studio: J. Hannah 36 -- II Direction -- Essay On Making the Map 46 -- Profile Hector Muelas 48 -- Profile Mouthwash Studio 54 -- Case Study Bielke & Yang: Sommerro 62 -- Case Study TRiC: Hillwood 70 -- III Typography -- Essay Language in Form 78 -- Profile Dinamo 80 -- Profile Studio8585 -- Case Study Sascha Lobe / Pentagram: The Conran Shop 94 -- Case Study Atelier Dyakova: Mad et Len 102 -- IV Illustration -- Essay From the Drawing Board 112 -- Profile Mario Hugo 114 -- Profile Atelier Dyakova 120 -- Case Study Bielke & Yang: Helseutvalget 128 -- Case Study Studio FNT: Onharu 134 -- V Photography -- Essay Photo Finish 142 -- Profile Alexander Saladrigas 174 -- Profile TRic 148 -- Case Study Studio8585: The Poster Club 156 -- Case Study Mouthwash Studio: Air Company 162 -- VI Design -- Essay Thinking with Design 172 -- Profile Astrid Stavro 174 -- Profile Bielke & Yang 180 -- Case Study 1/1 Studio F. Miller Skinscare 188 -- Case Study TRiC: Hector’s Deli 196 -- VII Digital -- Essay Virtual Reality 204 -- Profile Zhenya Rynzhuk 206 -- Profile Studio FNT 210 -- Case Study Mouthwash Studio: Neutra VDL 218 -- Case Study Sascha Lobe / Pentegram: Midi 224 -- VIII Physical -- Essay Material Matters 232 -- Profile Imprimerie du Marais 234 -- Profile 1/1 Studio 240 -- Case Study Studio FNT: Hanji 248 -- Case Study Studio8585: OWIU 256 --
650		0	_aBranding (Marketing) _9204258 _x Design
650		0	_aGraphic arts _9105242
650		0	_aGraphic design. _9230537
650		0	_aCorporate image _980946 _xDesign
650		0	_aLogos (Symbols) _9247237 _xDesign
650		0	_aCommercial arts. _978598
710			_aDepicolzuane, Mario _9302322
710			_aGestalten Verlag _9302323
710			_aCreative Voyage (Croatia) _9302324
942			_2lcc _c27 _hNC997 _kGeneral _mD453 2023
999			_c304305 _d304305