| 000 | 03244 a2200289 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250520142153.0 | ||
| 008 | 120830t2023 nyu |||go|||| 001 0 spa d | ||
| 020 | _a9781000780239 | ||
| 040 | _cDLC | ||
| 050 | 4 |
_aHF5415 _b.A78 2023 |
|
| 245 | 0 | 0 |
_aArtificial intelligence for marketing management / _cedited by Park Thaichon and Sara Quach. |
| 264 | 1 |
_aNew York : _bRoutledge, _c2023. |
|
| 300 | _a1 online resource (236 pages) | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _acomputer |
||
| 338 |
_2rdacarrier _aonline resource |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart I Overview of AI -- 1. Introduction to artificial intelligence (AI): Definition and scope of AI -- 2. The growth of marketing research in artificial intelligence (AI): Topic popularity -- 3. Types of artificial intelligence (AI) in marketing management -- 4. A framework of artificial intelligence (AI) applications in marketing -- Part II. AI and its implications in the new age of marketing management -- 5. New developments in artificial intelligence (AI)-powered products in marketing -- 6. Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service -- 7. Artificial intelligence (AI)-integrated operation; insights into supply chain management -- 8. Artificial intelligence (AI)-based market intelligence and customer insights -- 9. Artificial intelligence (AI)-empowered customer relationship management -- Part III. Challenges and opportunities of AI -- 10. Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy -- 11. Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues -- Index. | ||
| 520 | _aArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals. | ||
| 650 | 0 |
_aMarketing _9131165 _xTechnological innovations. |
|
| 650 | 0 |
_aArtificial intelligence _955040 |
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| 700 |
_aThaichon, Park. _9302271 _eeditor |
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| 700 |
_aQuach, Sara. _9302272 |
||
| 856 |
_uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=7083264 _yPresione para acceder al libro en línea. |
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| 942 |
_c7 _2lcc |
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| 999 |
_c304229 _d304229 |
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