000			03347nam a22003257a 4500
003			pucpr
005			20250305123819.0
008			220802s2022 maua o 001 0 eng d
020			_a0760376522 _qelectronic book
020			_a9780760376522 _qelectronic bk.
020			_z9780760376515
020			_z0760376514
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050		4	_aNC1002.L63 _bB65 2022
100	1		_aBokhua, George, _eauthor.
245	1	0	_aPrinciples of logo design : _ba practical guide to creating effective signs, symbols, and icons. / _cby George Bokhua. _htxt
264		1	_aBeverly, MA : _bRockport Publishers, _c2022.
300			_a224 p. : _bill. ; col. ; _c26 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
505			_aPreface 008 -- Chapter 1: General Concepts 012 -- Are Logos Just Logos? 014 -- 1.618033 016 -- Rule or No Rule? 018 -- Less Is More? 020 -- Modernism in Design 024 -- Chapter 2: Types of Logo Designs 026 -- Pictorial Marks 028 -- Letterforms 030 -- Abstract Marks 034 -- Wordmarks 036 -- Monograms 040 -- Negative Space Marks 044 -- Logo System 046 -- Pictograms 048 -- Patterns as Identity Elements 050 -- Chapter 3: Visual Matters 052 -- Gradients 054 -- Color Gradation Simplified 056 -- Shade Gradation with Strokes 058 -- Light and Shading 060 -- Shading of Hemisphere 062 -- Light and Shading on Simple Marks 064 -- Chiaroscuro in Logo Design 066 -- Logo Visibility 070 -- Graphic Device 072 -- Black on White vs. White on Black 076 -- Same-sized Look 078 -- Bone Effect 080 -- Bone Effect in Logo Design 082 -- Overshoot 084 -- Balancing 090 -- Visual Paradoxes 092 -- Types of Visual Paradoxes 096 -- Impossible Figures 098 -- Impossible Figures and Logo Design 100 -- Motion Illusion 104 -- Ambiguous Forms 106 -- Symmetry vs. Asymmetry 108 -- Solid vs. Line 110 -- Sharp vs. Round 114 -- Pattern as a Design Element 118 -- Dimension 122 -- Dialectical Approach 124 -- Composition 130 -- Experimentation and Accidents 132 -- Copying vs. Imitation 140 -- Client Relations 143 -- Real-life Objects as Aids 144 -- Chapter 4: Design Process 146 -- Concepting 148 -- Mood Boarding 153 -- Sketching 154 -- The Initial Stage 156 -- The Refinement Stage 158 -- The Fine-tuning Stage 160 -- Execution 162 -- Gridding 166 -- Gridding Complex Forms 170 -- Type Lockup 177 -- Chapter 5: Presentation 182 -- Presentation 184 -- Brand Guidelines 190 -- Logo Use Guidelines 192 -- Primary Colors and Secondary Colors 199 -- Typography 201 -- Grids 201 -- Graphic Devices 205 -- Stationery 205 -- Pricing 210 -- Design Studio 212 -- About the Author 218 -- Acknowledgments 220 -- Index 221 --
520			_aFrom noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.
590			_aAccess is available to the Yale community.
650		0	_aLogos (Symbols) _xDesign.
650		7	_aLogos (Symbols) _xDesign _2fast
942			_2lcc _c27 _hNC1002.L63 _kGeneral _mB65 2022
999			_c303794 _d303794