000 03273cam a22003858i 4500
001 23743577
003 OSt
005 20250218133450.0
008 240622s2025 enk b 001 0 eng
010 _a 2024027524
020 _a9781032650777
_q(hardback)
020 _a9781032618746
_q(paperback)
020 _z9781032650784
_q(ebook)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
043 _af------
050 0 0 _aHD60
_b.B745 2025
082 0 0 _a658.4/08
_223/eng/20241008
100 1 _aBrindle, Margaret,
_eauthor.
245 1 0 _aSocial entrepreneurship for development :
_ba business model /
_cMargaret Brindle.
250 _aSecond edition.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2025.
300 _axii, 259 pages :
_billustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 _aForeword Lord Paul Boateng -- Introduction: The power of method -- 1. The power of positioning and scale -- 2. Changing the power: Begin with the end in mind -- 3. The power of the method: A six-step method for Intellectual Property business positioning -- 4. The power of distinctive products and the Ugandan vanilla case study -- 5. The power of Intellectual Property tools to improve income -- 6. The power of education and enforcement -- 7. The power of the brand: The Maasai Intellectual Property case study -- 8. The power of women’s owned IP businesses: WONS of Uganda and South Sudan -- 9. The power of the historical record -- 10. The power of social impact investment -- 11. The power of scale and connectedness.
520 _a"Social Entrepreneurship for Development, Second Edition presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition remains a valuable resource for any student of social entrepreneurship or international development"--
_cProvided by publisher.
650 0 _aSocial entrepreneurship.
650 0 _aSocial entrepreneurship
_zAfrica.
650 0 _aIntellectual property.
650 0 _aNew products
_xMarketing.
942 _2lcc
_c29
999 _c303371
_d303371