000			02794cam a22003738i 4500
001			22748194
003			OSt
005			20240919103927.0
008			220812s2024 nyu b 001 0 eng
010			_a 2022037581
020			_a9781266168468 _q(hardcover ; _qalk. paper)
020			_a9781266839429 _q(spiral bound ; _qalk. paper)
020			_z9781266838873 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415 _b.M378 2024
082	0	0	_a658.8 _223/eng/20220812
100	1		_aPerreault, William D., _eauthor.
245	1	0	_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University
250			_aEighteenth edition.
264		1	_aNew York, NY : _bMcGraw Hill LLC, _c[2024]
300			_axix, 796 (loose leaf pages) : _bcolor illustrations ; _c30 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_a1: Marketing's Value to Consumers, Firms, and Society -- 2: Marketing Strategy Planning -- 3: Evaluating Opportunities in the Changing Market Environment -- 4: Focusing Marketing Strategy with Segmentation and Positioning -- 5: Final Consumers and Their Buying Behavior -- 6: Business and Organizational Customers and Their Buying Behavior -- 7: Improving Decisions with Marketing Information -- 8: Elements of Product Planning for Goods and Services -- 9: Product Management and New-Product Development -- 10: Place and Development of Channel Systems -- 11: Distribution Customer Service and Logistics -- 12: Retailers, Wholesalers, and Their Strategy Planning -- 13: Promotion—Introduction to Integrated Marketing Communications -- 14: Personal Selling and Customer Service -- 15: Advertising and Sales Promotion -- 16: Publicity: Promotion Using Earned Media, Owned Media, and Social Media -- 17: Pricing Objectives and Policies -- 18: Price Setting in the Business World -- 19: Appraisal, Review, and Reflection of Marketing in the 21st Century.
520			_a"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"-- _cProvided by publisher.
650		0	_aMarketing.
700	1		_aCannon, Joseph P. _c(Assistant professor of marketing), _eauthor.
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome), _eauthor.
776	0	8	_iOnline version: _aPerreault, William D. _tEssentials of marketing _bEighteenth edition. _dNew York, NY : McGraw Hill LLC, [2024] _z9781266838873 _w(DLC) 2022037582
942			_2lcc _c29
999			_c302652 _d302652