000 03354cam a22004098i 4500
001 23601961
003 OSt
005 20240605110636.0
006 m |o d |
007 cr_|||||||||||
008 240207s2024 nju o 001 0 eng
010 _a 2024000615
020 _a9781394196579
_q(epub)
020 _a9781394196586
_q(adobe pdf)
020 _z9781394196562
_q(cloth)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHD58.8
_b.B377 2024
082 0 0 _a658.4/06
100 _aBen Barrah, Beirem.
_eauthor.
_9301320
245 1 4 _aThe dynamics of business behavior :
_ban evidence-based approach to managing organizational change /
_cBeirem Ben Barrah and Philip Jordanov.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2024].
300 _a1 online resource (191 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
505 0 _aPart I: bridging two disciplines -- Managing organizational change -- Think like a behavioral scientist -- Behaviorally informed change management -- Evidence-based change interventions -- Part II: eighteen interventions for six change areas -- Planning and risk management -- Narrative and communication -- Leadership support -- Stakeholder engagement -- Measuring change -- Learning and development.
520 _a"Science has revealed so much about how we can create more effective organizations with a human-centric and evidence-based approach. The Dynamics of Business Behavior curates the insights and interventions from behavioral psychology and neuroscience that any professional should know, especially if they are leaders or work in Management, P&O/HR, or Innovation. The current iteration of the book has three parts: 1. The science of the brain and behavior, 2. The brain and behavior in organizations, and 3. evidence-based change interventions. Part 1: Demystifies the core of behavioral science/neuroscience to lay the groundwork for readers. For example, the history of behavioral science, the fundamentals of the brain and behavior, and how to think like a behavioral scientist. Part 2: Investigates how the brain and behavior relates to business, including topics like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Part 2 will include common initiatives, case studies, common myths, new opportunities, and insights from interviews with industry professionals and behavioral scientists. Part 3: Features practical applications for readers. Part 3 will include practical how-to guides and instructions for implementation featuring evidence-based and human-centric interventions for change"--
_cProvided by publisher.
588 _aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0 _aOrganizational change
_xManagement.
650 0 _aOrganizational behavior.
700 _aJordanov, Philip.
_eauthor.
_9301319
776 0 8 _iPrint version:
_aBen Barrah, Beirem.
_tDynamics of business behavior
_dHoboken, New Jersey : Wiley, [2024]
_z9781394196562
_w(DLC) 2024000614
856 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=31231096
_yOprime aquí para acceder libro en línea.
942 _2lcc
_c7
999 _c302351
_d302351