000			02275cam a2200529 i 4500
001			on1336606868
003			OCoLC
005			20240305134043.0
008			220719t20222021ch ab bf 000 0 eng d
020			_a9789887710974 _q(hardcover)
020			_a9887710970 _q(hardcover)
035			_a(OCoLC)1336606868
040			_aTJC _beng _erda _cTJC _dOCLCF _dOCLCQ _dOCLCO _dOCLCL
041			_aeng
049			_aBEV
050		4	_aHD9940.A2 _bF24 2021
082	0	4	_a687.0688 _223/eng/20230216
092			_223 _a687
245	0	4	_aThe fashion business manual : _ban illustrated guide to building a fashion brand / Sara Chow, editor.
246	3	0	_aIllustrated guide to building a fashion brand
264		1	_aHong Kong : _bFashionary International Ltd, _c2022.
300			_a215 pages : _bcolor illustrations, color map ; _c24 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover
504			_aIncludes bibliographical references (pages 212-215).
505	0	0	_tThe branding direction -- _tProduct development -- _tWholesaling -- _tMarketing -- _tRetailing -- _tStarting your brand -- _tForm section.
520			_a"Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"--
650		0	_aBranding (Marketing)
650		0	_aClothing trade _vHandbooks, manuals, etc.
650		0	_aFashion merchandising.
650		0	_aSelling _xClothing.
650		0	_aFashion design.
650		7	_aBranding (Marketing) _2fast
650		7	_aClothing trade _2fast
650		7	_aFashion design _2fast
650		7	_aFashion merchandising _2fast
650		7	_aSelling _xClothing _2fast
655		7	_ahandbooks. _2aat
655		7	_aHandbooks and manuals _2fast
655		7	_aHandbooks and manuals. _2lcgft
655		7	_aGuides et manuels. _2rvmgf
700	1		_aChow, Sara, _eeditor.
942			_2ddc _c6 _e23 _h687.0688
999			_c301916 _d301916