000			03244 a2200301 4500
003			OSt
005			20240417142006.0
008			120830t2024 xxua|||gr|||| 000 0 eng d
020			_a9798378442737
040			_cDLC
050		4	_aHF5415.1265 _b.N693 2024
100			_aNozak, William. _9301091 _eauthor
245	1	0	_aDigital marketing strategies: emphasis on SEO / _cWilliam Nozak.
264		4	_a[No place of publication identified]: _b[No publisher identified], _c2023.
300			_a364 pages ; _c23 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aOn cover: Search Hustle.
504			_aIncludes bibliographical references (pages 337-341).
505			_a1. Digital marketing -- 2. Search engines -- 3. SEO basics -- 4. SEO Fundamentals -- 5. Content marketing -- 6. Aligning SEO with goals -- 7. Analytics -- 8. Advertising -- 9. Email marketing -- 10. Competitor research -- 11. Social media optimization -- 12. Fundamentals of websites -- 13. Sales -- 14. Branding -- 15. Appendix - How to create a YouTube Channel -- Recommended reads -- Searech Hustle SEO Dictionary.
520			_aSearch Hustle: Digital Marketing Strategy covers a comprehensive range of topics in the field of digital marketing. It delves into various aspects, including search engines, SEO basics, and fundamentals, emphasizing the importance of optimizing content to enhance online visibility. The book also explores content marketing strategies, highlighting how valuable and engaging content can drive customer engagement and conversion. In addition to that, the book addresses marketing goals, emphasizing the significance of setting clear objectives and aligning them with business strategies. It also discusses analytics, demonstrating how data-driven insights can guide marketing decisions and improve overall performance. The book offers exciting insights into the realm of advertising, elucidating different advertising methods and channels, such as pay-per-click (PPC) campaigns and display ads. It also explores the potential of email marketing, showcasing how targeted and personalized email campaigns can foster customer relationships and generate leads. Furthermore, the book covers competitor research, helping readers to understand market dynamics and leveraging competitive intelligence to gain a competitive edge through social media marketing in reaching and engaging with target audiences effectively. Fundamentals of websites are also addressed, highlighting the essential elements for creating user-friendly and visually appealing websites. The book teaches sales techniques, emphasizing the importance of persuasive communication and building relationships to drive conversions. Lastly, the book touches upon branding, underscoring the significance of establishing a strong brand identity and effectively communicating it to the target market. It offers insights into building brand loyalty and reputation through consistent messaging and impactful storytelling.
650		0	_aInternet marketing _9115752
650		0	_aSocial media _9278472 _xMarketing
650		0	_aStrategic planning _9174959
650		0	_aDigital media _987047 _xMarketing
942			_c6 _2lcc
999			_c301886 _d301886