000			02012cam a2200325 i 4500
001			19249351
003			OSt
005			20240220085710.0
008			160825s2024 maua b 001 0 eng
020			_a9780357798782
020			_a0357798783
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aPN4121 _b.V4 2024
100	1		_aVerderber, Rudolph F., _eauthor.
245	1	4	_aThe challenge of effective speaking in a digital age / _cRudolph F. Verderber, Deanna D. Sellnow, Kathleen S. Verderber.
250			_aEighteenth edition.
264		1	_aBoston, MA : _bCengage Learning, _c[2024].
300			_axx, 340 pages : _bcolor illustrations ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_a1. FOUNDATIONS OF PUBLIC SPEAKING -- 2. YOUR FIRST SPEECH -- 3. LISTENING -- 4. DETERMINING AN APPROPRIATE SPEECH GOAL -- 5. ADAPTING TO AUDIENCES -- 6. TOPIC DEVELOPMENT -- 7. ORGANIZING THE SPEECH BODY -- 8. THE INTRODUCTION AND CONCLUSION -- 9. PRESENTATIONAL AIDS -- 10. LANGUAGE AND ORAL STYLE -- 11. DELIVERY -- 12. INFORMATIVE SPEAKING -- 13. PERSUASIVE MESSAGES -- 14. PERSUASIVE SPEAKING -- 15. CEREMONIAL SPEAKING -- 16. GROUP COMMUNICATION AND PRESENTATIONS.
520			_aBuilding on the strong tradition of skills-based public speaking instruction through its six Speech Plan Action Steps, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, emphasizes the role of technology and digital media in all aspects of preparing, presenting and interpreting public speeches in face-to-face and online environments. Grounded in the latest research and best practices, this bestseller gives students an exceptional foundation in the speechmaking process.
650		0	_aPublic speaking.
700	1		_aSellnow, Deanna D., _eauthor.
700	1		_aVerderber, Kathleen S., _d1949- _eauthor.
942			_2lcc _c29
999			_c301713 _d301713