000 01075nam a2200301Ia 4500
001 39288
003 BIBL
005 20160527200100.0
008 851016s1986 nyu 00110 eng
010 _a 85045223
020 _a0060155221
_c17.95
043 _an-us---
049 _aEVLG
_b338.7
_bR691i
_cc1
050 0 _aHD9696.C64
_bI4875 1986
082 0 _a338.7/61004/0973
_219
092 _a338.7
_bR691i
100 1 0 _aRodgers, F. G.
_q(Francis G.)
_9270351
_2Local
245 1 4 _aThe IBM way
_binsights into the world's most successful marketing organization
_cF.G. "Buck" Rodgers, with Robert L. Shook.
250 _a1st ed.
260 0 _aNew York
_bHarper & Row
_cc1986.
300 _axiv, 235 p.
_c25 cm.
500 _aIncludes index.
610 2 0 _aInternational Business Machines Corporation.
_9115422
_2Local
650 0 _aComputers
_xMarketing
_xCase studies.
_979126
_2Local
650 0 _aMarketing
_xCase studies.
_9131165
_2Local
650 0 _aElectronic office machines.
_xMarketing
_xCase studies.
_991210
_2Local
700 1 0 _aShook, Robert L.
_d1938-
_9169800
_2Local
999 _c30118
_d30118