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020			_a9780063141575
020			_a0063141574
020			_a9780500296189
020			_a0500296189
040			_apucpr _beng _cpucpr _dpucpr _erda
049			_aCARIBET
050			_aNC999.4 _bB44 2021
082			_223 _a741.6092
100			_aBierut, Michael. _962202
245			_aHow to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world _cMichael Bierut, autor _htxt
250			_aRevised and expanded edition.
264			_aLondon : _bThames & Hudson, _c2021.
300			_a352 p. : _bill. ; photo. ; col. ; _c26 cm. _fbook
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediaded _bn
338			_2rdcarrier _avolume _bnc
505			_aHow to be a graphic designer in the middle of nowhere : an introduction -- How to think with your hands : four decades of notebooks -- How to destroy the world with graphic design : American Institute of Graphic Arts -- How to have an idea : The International Design Center, New York -- How to transcend style : American Center for Design -- How to create identity without a logo : Brooklyn Academy of Music -- How to invent a town that was always there : Celebration, Florida -- How to work for free : Parallax Theater -- How to raise a billion dollars : Princeton University -- How to win a close game : New York Jets -- How to be good : The Good Diner -- How to run a marathon : the Architectural League of New York -- How to avoid the obvious : Minnesota Children's Museum -- How to avoid doomsday : Bulletin of the Atomic Scientists -- How to be fashionably timeless : Saks Fifth Avenue -- How to cross cultures : New York University Abu Dhabi -- How to behave in church : the Cathedral Church of St. John the Divine -- How to disorient an architect : Yale University School of Architecture -- How to put a big sign on a glass building without blocking the view : the New York Times Building -- How to make a museum mad : Museum of Arts and Design -- How to judge a book : covers and jackets -- How to make a mark : logotypes and symbols -- How to squash a vote : the voting booth project -- How to travel through time : Lever House -- How to pack for a long flight : United Airlines -- How to have fun with a brown cardboard box : Nuts.com -- How to shut up and listen : New World Symphony -- How to top the charts : Billboard -- How to convince people : Ted -- How to get where you want to be : New York City Department of Transportation -- How to investigate a murder : a wilderness of error -- How to be who you are : Mohawk Fine Papers -- How to get the passion back : American Institute of Architects -- How to frame a picture: International Center of Photography -- How to set a table : The restaurants of Bobby Flay -- How to survive on an island : Governors Island -- How to network : Verizon -- How to write a sonnet : Poetry Foundation -- How to keep it simple : Mastercard -- How to design two dozen logos at once : MIT Media Lab -- How to play politics : Hillary for America -- How to cover something up : the Mueller Report -- How to save the world with graphic design : the Robin Hood Foundation's library initiative --
520			_a"Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas"--Publisher's description.
600		0	_aVignelli Massimo _9288272 _xInfluence
600		0	_aVignelli Associates _9300388
600		0	_aBierut, Michael. _962202
650		0	_aPentagram Design _9300387
650		0	_aGraphic arts _9105242
650		0	_aCommercial arts. _978598
650		0	_aGraphic artists _9230536
650		0	_aArt _954862 _xIndividual Artists _xMonographs
650		0	_aDesign _986034 _xGraphic Arts _xBranding and Logo Design _xCommercial and Corporate
651		0	_aUnited States _9293958
942			_2lcc _c27 _eRevised and expanded edition. _hNC999.4 _kGeneral _mB44 2021
999			_c300826 _d300826