000 03692aam a2200385 4500
003 OSt
005 20231213101230.0
008 120830t2023 maua|||gr|||| 001 0 eng d
020 _a9780357122945
040 _aEVLG
_bspa
_erda
_cost
041 _aeng
049 _aBEV
050 4 _aHD31.2
_b.K454 2023
082 _223
_a658
092 _223
_a658
100 _aKelly, Marce.
_4author
_9119714
245 1 0 _aBUSN12 :
_bIntroduction to business /
_cMarce Kelly and Chuck Williams.
246 _aIntroduction to business.
246 _aBusiness 12.
250 _aTwelfth edition
260 _bCengage Learning,
_c2023
_aBoston, MA :
264 1 _aBoston, MA :
_bCengage Learning,
_c2023.
300 _a406 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_btxt
_atext
337 _2rdamedia
_bn
_aunmediated
338 _2rdacarrier
_bnc
_avolume
504 _aIncludes bibliographical references and index.
504 _aIncludes glossary.
505 _aPart I: THE BUSINESS ENVIRONMENT -- 1. Business Now: Change is the Only Constant -- 2. Economics: The Framework of Business -- 3. The World Marketplace: Business Without Borders -- 4. Business Ethics & Social Responsibility: Doing Well by Doing Good -- 5. Business Communication: Creating & Delivering Messages That Matter -- Part II: CREATING A BUSINESS -- 6. Business Formation: Choosing the Form that Fits -- 7. Small Business & Entrepreneurship: Economic Rocket Fuel -- Part III: FINANCING A BUSINESS -- 8. Accounting: Decision Making By the Numbers -- 9. Finance: Acquiring & Using Funds to Maximize Value -- 10. Securities Markets: Trading Financial Resources -- Part IV: MARKETING A BUSINESS -- 11. Marketing: Building Profitable Customer Connections -- 12. Product and Promotion: Creating and Communicating Value -- 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price -- Part V: MANAGING A BUSINESS -- 14. Management, Motivation, and Leadership: Bringing Business to Life -- 15. HRM: Building a Top Quality Workforce -- 16. Managing Information & Technology: Finding New Ways to Learn and Link -- 17. OM: Putting it All Together.
520 _aToday's leading digital platform, MindTap for Kelly/Williams' BUSN, 12th Edition, gives you complete control of your course—equipping you to craft unique learning experiences that challenge students, build confidence and elevate performance. A streamlined learning path and redesigned assessments minimize reader distraction, while dual-pane assignments for students pair readings side-by-side with assessments. MindTap presents complex concepts using a blend of engaging narrative and media assets clearly linked to assessments. So, students can start applying concepts to real-world situations from the beginning of your course with content that progresses from understanding core concepts to critical thinking and, ultimately, application. A distinctive, personalized study plan, based on individual performance, helps students stay focused and enables them to easily pinpoint areas for further study and practice. Exclusive Instructor Tools allow you to customize course content to your needs and tailor assessments to match the specific language and style of your course. New Instructor Reports provide actionable insights into student performance and present opportunities for just-in-time intervention. Use MindTap for Kelly/Williams' BUSN, 12th Edition as-is or customize it to meet your specific needs. You can even integrate it easily into your LMS.
650 0 _9206144
_aBusiness and Management.
650 0 _aBusiness enterprises
_967232
700 _9189266
_aWilliams, Chuck
_eauthor
942 _2lcc
_c6
_e12
999 _c299959
_d299959