000			04108 a2200349 4500
003			OSt
005			20230508162010.0
008			120830t2022 sw |||go|||| 001 0 eng d
020			_a9783030837112
040			_aEVLG _bspa _erda _cost
050		4	_aG155.A1 _bE447 2022
245	0	0	_aMarketing tourist destinations in emerging economics : _bTowards competitive and sustainable / _cIshmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh, editors.
264		1	_aSwitzerland : _bPalgrave Macmillan: _c2022.
300			_a1 online resource (302 pages) :
336			_2rdacontent _btxt _atext
337			_2rdamedia _acomputer
338			_2rdacarrier _aonline resource
490			_aPalgrave Studies of Marketing in Emerging Economies
500			_aIncludes index.
505			_aPart I: Destination Attributes and Features -- 1: Nature and Scope of Destination Marketing in Emerging Economies -- 2: Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia -- 3: Special Events and Destination Marketing Strategies in Emerging Economies in Asia -- 4: Competitiveness of Emerging Economies as Tourist Destinations -- Part II: Travel Behaviour and ICT Applications in Destination Marketing -- 5: Travel to Emerging Tourist Destinations: Motivations and Decision-Making Processes -- 6: Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies -- 7: Destination Distribution Systems and Travel Disintermediation in Emerging Economies -- 8: The Progress of ICT Applications in Destination Marketing in Emerging Economies -- Part III: Destination Marketing Process and Activities -- 9: New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines -- 10: Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana -- 11: Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines -- 12: Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Initiative -- 13: Marketing Emerging Tourist Destinations During Crisis and Pandemics -- Index.
520			_aWhile tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don't have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
650		0	_9180837 _aTourism _xDeveloping countries _xMarketing
650		0	_9180837 _aTourism _xDeveloping countries _xManagement.
700			_9300219 _aMensah, Ishmael. _eeditor
700			_9300220 _aBalasubramanian, Kandappan. _eeditor
700			_9300221 _aJamaluddin, Mohd Raziff. _eeditor
700			_9300222 _aAlcoriza, Gina. _eeditor
700			_9300223 _aGaffar, Vanessa. _eeditor
700			_9300224 _aRasoolimanesh, S. Mostafa. _eeditor
856			_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3111816 _zOprima para acceder al libro en línea.
942			_2lcc _c6
999			_c299747 _d299747