000			02038cam a2200361 i 4500
001			19625843
003			OSt
005			20221027153539.0
008			170505t20172017enka b 001 0 eng d
010			_a 2017941907
020			_a9781786432681 _q(cased)
020			_a1786432684 _q(cased)
020			_z9781786432698 _q(ebook)
035			_a(OCoLC)ocn989708415
040			_aYDX _beng _cYDX _erda _dGZU _dNGU _dOCLCF _dFIE _dGSU _dDLC
042			_alccopycat
050	0	0	_aHF5415.2 _b.E75 2017
100	1		_aErickson, G. Scott, _eauthor.
245	1	0	_aNew methods of market research and analysis / _cG. Scott Erickson.
264		1	_aCheltenham, UK ; _aNorthampton, MA : _bEdward Elgar Publishing, _c[2017]
264		4	_c♭2017
300			_axi, 198 pages : _bcolor illustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tBig data and marketing analytics -- _g2. _tExploratory research design -- _g3. _tDescriptive research design -- _g4. _tCasual research design -- _g5. _tOther topics in research and analytics -- _g6. _tAnalytics 1: big data -- _g7. _tAnalytics 2: marketing and analytics.
520			_aNew Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot.
650		0	_aMarketing research.
650		7	_aMarketing research. _2fast _0(OCoLC)fst01010284
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _c6
999			_c298952 _d298952