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020 _a9781350027565
_qelectronic book
020 _a1350027561
_qelectronic book
020 _a9781350045859
_qelectronic book
020 _a1350045853
_qelectronic book
020 _z9781350027558
_qpaperback
_qalkaline paper
020 _z1350027553
_qpaperback
_qalkaline paper
035 _a2555437
040 _apucpr
_beng
_cpucpr
_dpucpr
_erda
049 _aCARIBET
050 4 _aTK5105.888
_bL467 2020
082 0 4 _223
_a006.7
100 1 _aLeonard, Neil
_c(Graphic designer),
_eauthor.
245 1 0 _aWeb and digital for graphic designers. /
_cNeil Leonard, Andy Way and Frederique Santune.
_helectronic book
264 1 _aLondon ;
_aNew York, NY :
_bBloomsbury Visual Arts,
_c2020.
300 _a1 online resource (1 volume)
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_acomputer
_bc
338 _2rdacarrier
_aonline resource
_bcr
504 _aIncludes bibliographical references and index.
505 0 _aChapter 1: Designing for Digital -- History of digital design -- Timeline -- The intention of the Internet -- Developments -- The principles of Web design -- Semiotics -- Gestalt -- The browser -- Hyperlinks and non-linear content -- Types of websites (topology of the Web) -- Hosting -- Meet the designers: Tell us about yourself -- Chapter 2: The Process -- The brief -- Time scales and budget -- Needs of the client -- Needs of the user -- Needs of the designer -- Research methods -- Approaches -- Audience -- Primary, secondary and tertiary users -- Personas / usage scenarios -- Idea generation -- Staying informed (technology) -- Planning -- Sitemaps -- Development -- Testing -- Deployment -- Safe working practices -- Meet the designers: How would you describe your job? -- Chapter 3: Coding and Markup Languages -- HTML -- Page basics -- Content markup -- HTML5 -- CSS -- Div id and class -- Positioning elements -- Floats -- CSS3 -- PHP SQL -- JavaScript -- JQuery -- Cookies -- Advanced coding -- Processing -- Processing basics -- Meet the designers: What is your educational background? -- Chapter 4: Designing for the Web and Platforms -- Planning your designs – from paper to the screen -- Visual communication for the Web and digital platforms -- Visual research -- Utilising your graphic design skills and knowledge -- Colour for the Web -- Typography -- Web fonts -- Images for the Web -- Hand coding -- WYSIWYG editors -- Software -- In-browser tools -- SEO -- How search engines work -- Keywords and page titles -- Reading and using statistics -- Critical discussions: Encryption and privacy -- Critical discussions: Marxism and the information economy -- Meet the designers: Do you code? -- Chapter 5: Web 2.0 -- Layouts for the Web -- Responsive layouts -- Adaptive layouts -- Grids -- Bootstrap -- Content management systems -- CMS solutions -- Themes and plug-ins -- Critical discussions: Web 3.0: Semantic Web -- Critical discussions: Open Internet and Net neutrality -- Meet the designers: What are the tools of your trade? -- Chapter 6: Rich Content -- Social media -- Video for the Web -- Interactive content -- Sound for the Web -- Motion-based content -- Web docs and the Cloud -- Banners and (targeted) advertising -- Critical discussions: Art on / with the Internet -- Meet the designers: Which soft skills are important in your role? -- Chapter 7: The Roles -- Designers -- Developers -- User experience designer (UX) -- User interface designer (UI) -- Motion designer -- Creative director -- Information architect -- Account manager -- Copy and content manager -- Strategist -- Community manager -- Marketing -- Critical discussions: Feminism and Intersectionality -- Meet the designers: How did you get to where you are? -- Chapter 8: What’s Next? -- Developments -- Devices -- Wearable tech -- Futureproofing -- Critical discussions: What is technological determinism? -- Critical discussions: Internet activism / hacktivism -- Critical discussions: Digital utopia, techno-utopianism -- Critical discussions: Dark UX / UI: Ethics and design for bad -- Meet the designers: How do you keep up? -- Further reading -- Index --
520 _aCreative web design requires knowledge from across the design and technical realms, and it can seem like a daunting task working out where to get started. In this book the authors take you through all you need to know about designing for the web and digital, from initial concepts and client needs, through layout and typography to basic coding, e-commerce and working with different platforms. The companion website provides step-by-step tutorial videos, HTML/CSS styling tips and links to useful resources to really help you get to grips with all the aspects of web design. Working alongside the text are interviews with international designers and critical commentaries looking at best practice and theoretical considerations. Written for graphic designers, this book delivers more than just an instruction manual it provides a complete overview of designing for the web.
588 _aDescription based on online resource; title from digital title page (viewed on September 24, 2020).
590 _aMaster record variable field(s) change: 050
650 0 _aWeb sites
_xDesign.
650 7 _aGraphic design.
650 7 _aWeb sites
_xDesign.
655 0 _aElectronic books.
655 4 _aElectronic books.
700 1 _aWay, Andy,
_eauthor.
700 _aSantune, Frederique
_eauthor.
_9299403
856 4 0 _3EBSCOhost
_uhttps://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=2555437
_yAcceso Remoto
856 4 0 _3EBSCOhost
_uhttps://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=2555437
_yAcceso en el Campus PUCPR
942 _2lcc
_c30
_hTK5105.888
_kElectrónico
_mL467 2020
999 _c298603
_d298603