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008			210619s2021 dcua g b f001 0 eng c
010			_a 2021025893
020			_a9781944466466 _q(paperback)
020			_z9781944466459 _q(epub)
040			_aDGPO/DLC _beng _cDLC _erda _dDLC
041			_aeng
042			_apcc
043			_an-us---
049			_aevl
050	0	0	_aHD216 _b.S78 2021
082	0	4	_a333.10973 _223
086	0		_aSI 1.60:L 23
092			_223 _a333.10973
100	1		_aStine, Jeffrey K.,
245	1	0	_aGreen persuasion : _badvertising, voluntarism, and America's public lands / _cJeffrey K. Stine.
246	3	0	_aAdvertising, voluntarism, and America's public lands
264		1	_aWashington, D.C. : _bSmithsonian Scholarly Press, _c2021.
300			_axi, 237 pages : _billustrations (chiefly color) ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aA Smithsonian contribution to knowledge
504			_aIncludes bibliographical references (pages 191- 227) and index.
520			_a"Offers a history of Take Pride in America, a program launched during the Reagan administration to encourage citizens to assume greater responsibility for the care of public lands through voluntary efforts. Working with the Interior Department, the Advertising Council promoted the new initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett, Jr. The program continued as part of President George H. W. Bush's Thousand Points of Light initiative. Although the Clinton administration mothballed Take Pride, it reemerged during George W. Bush's presidency and continued as a modest effort through President Obama's two terms. The book begins by surveying the role of advertising in American society, paying particular attention to the development of the Ad Council and its public service campaigns on environmental causes, such as the Smokey Bear fire prevention campaign and the "Crying Indian" Keep America Beautiful campaign. It then examines the pervasive role of voluntarism over time and the changing nature of environmental politics, notably the diminishment of the bipartisan nature of environmental policy after 1980. These themes came together in the Take Pride in America initiative, which the Reagan administration had devised as a means to blunt the heated criticism of its environmental record. The book then traces the evolution of Take Pride; how it was organized and promoted, why motorized recreational enthusiasts were attracted to the program, and what the initiative says about how Americans argue over the care of the nation's landed inheritance"--
610	2	0	_aTake Pride in America _xHistory.
610	2	0	_aAdvertising Council _xHistory.
650		0	_aPublic lands _zUnited States _xManagement _xHistory.
650		0	_aVolunteer workers in conservation of natural resources _zUnited States _xHistory.
650		0	_aRecreation areas _xMaintenance _zUnited States _xHistory.
650		0	_aAdvertising, Public service _zUnited States _xHistory.
650		0	_aGreen marketing _zUnited States _xHistory.
710	2		_aSmithsonian Institution Scholarly Press,
830		0	_aSmithsonian contribution to knowledge.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _c6
999			_c298412 _d298412