000 02769cam a22003735i 4500
001 20648098
003 OSt
005 20220318130835.0
008 180828s2020 mau 000 0 eng
010 _a 2018956400
020 _a9780357026595
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 4 _aHF5718
_b.L44 2020
100 1 _aLehman, Carol M.
_eauthor
245 1 0 _aBcom 10 /
_cCarol Lehman, Debbie DuFrene, Robyn Walker.
246 _aBusiness Communication
250 _aTenth edition.
263 _a1902
264 1 _aMason, MA :
_bCengage Learning,
_c2020.
300 _aviii, 327 pages :
_billustrations ;
_c28 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 315-318) and index.
505 _a1. Establishing a Framework for Business Communication -- 2. Focusing on Interpersonal and Group Communication -- 3. Planning and Decision Making -- 4. Preparing Written Messages -- 5. Communicating Electronically -- 6. Delivering Good- and Neutral-News Messages -- 7. Delivering Bad-News Messages -- 8. Delivering Persuasive Messages -- 9. Understanding the Report Process and Research Methods -- 10. Managing Data and Using Graphics -- 11. Organizing and Preparing Reports and Proposals -- 12. Designing and Delivering Business Presentations -- 13. Preparing Resumes and Application Messages -- 14. Interviewing for a Job and Preparing Employment Messages -- Grammar and Usage Appendix -- Style appendix -- References -- Index.
520 _aBased on continuous research into students’ workflows and preferences, Lehman/DuFrene/Walker's BCOM, 10E from 4LTR Press offers a unique learning experience for mastering business communication today. BCOM, 10E combines an easy-reference, concise printed text with numerous learning features and Chapter Review Cards and an innovative online experience -- all at an affordable price. New for this edition, MindTap digital learning solution powers students from memorization to mastery of business communication skills. You gain complete control of your course with the ability to provide engaging content, to challenge every individual and to build their confidence. BCOM with MindTap also reintroduces Aplia chapter assignments and includes Concept Check Quizzes and Adaptive Test Prep activities. Empower your business communication students to accelerate their progress with BCOM, 10E and MindTap.
650 0 _967219
_aBusiness communication
650 0 _978601
_aCommercial correspondence
650 0 _967279
_aBusiness report writing
700 _989043
_aDuFrene, Deborah Daniel
_e1954-
700 _9298970
_aWalker, Robyn.
_eauthor
942 _2lcc
_c29
999 _c297796
_d297796