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001 ocn960164840
003 OCoLC
005 20220307174801.0
006 m d
007 cr cnu---unuuu
008 161008s2016 sz ob 001 0 eng d
020 _a9783319433769
_q(electronic bk.)
020 _a3319433768
_q(electronic bk.)
020 _z9783319433752
020 _z331943375X
024 7 _a10.1007/978-3-319-43376-9
_2doi
035 _a1261494
035 _a(OCoLC)960164840
_z(OCoLC)959952228
_z(OCoLC)960042153
_z(OCoLC)960087416
_z(OCoLC)961890460
_z(OCoLC)962691263
_z(OCoLC)967615049
040 _aEBLCP
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049 _aMAIN
050 4 _aHF5415
_b.Q575 2016
072 7 _aPBT
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072 7 _aMAT029000
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072 7 _aBUS
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082 0 4 _a658.80072/7
_223
082 0 4 _a519.5
_222
100 1 _aQuirk, Thomas Joseph.
245 1 0 _aExcel 2016 for marketing statistics
_h[electronic resource] :
_ba guide to solving practical problems /
_cThomas J. Quirk, Eric Rhiney.
260 _aCham :
_bSpringer,
_c©2016.
300 _a1 online resource (257 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aExcel for statistics
500 _a3.3.2 Different Ways to Reject the Null Hypothesis.
504 _aIncludes bibliographical references and index.
505 _aChapter 1: Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- Chapter 2: Random Number Generator -- Chapter 3: Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- Chapter 4: One-Group t-Test for the Mean -- Chapter 5: Two-Group t-Test of the Difference of the Means for Independent Groups -- Chapter 6: Correlation and Simple Linear Regression -- Chapter 7: Multiple Correlation and Multiple Regression -- Chapter 8: One-Way Analysis of Variance (ANOVA) -- Appendices -- Index.
520 _aThis is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned. Includes 167 illustrations in color Suitable for undergraduates or graduate students Prof. Tom Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service. He is Professor of Marketing in the Walker School of Business & Technology at Webster University in St. Louis, Missouri (USA). He holds a B.S. in Mathematics from John Carroll University, both an M.A. in Education and a Ph. D. in Educational Psychology from Stanford University, and an MBA from The University of Missouri-St. Louis. Prof. Eric Rhiney is currently an Assistant Professor of Marketing in The Walker School of Business at Webster University in St. Louis, Missouri (US) where he teaches Research Design, Marketing Research and Marketing Strategies. He holds a B.S.B.A. with an Emphasis in Marketing from University of Central Missouri, an M.B.A. with an Emphasis in Marketing from Webster University, and a Ph. D. in Marketing and International Business from St. Louis University. He did marketing research professionally for over ten years engaging in research for companies such as Pizza Hut, Monsanto, Chrysler and Hardee . He is involved in a number of quantitative research studies focused on in-group out-group orientation on consumer attitudes, digital marketing behavior, and cross-cultural marketing and has presented is work at a number of conferences including The American Marketing Association, the International Business Association, and the Marketing Management Association and the University of Missouri-St. Louis (UMSL) Digital Marketing Conference.
588 0 _aPrint version record.
630 0 0 _aMicrosoft Excel (Computer file)
650 0 _aMarketing
_xStatistical methods.
650 0 _aStatistics
_9173989
650 0 _aElectronic spreadsheets
_991221
655 4 _aElectronic books.
700 1 _aRhiney, Eric.
830 0 _aExcel for statistics.
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1261494
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