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008 160524s2016 gw a ob 000 0 eng d
020 _a9783662484906
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020 _a3662484900
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020 _a9783662484890
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024 7 _a10.1007/978-3-662-48490-6
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024 8 _a10.1007/978-3-662-48
035 _a1177693
035 _a(OCoLC)950460908
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037 _bSpringer
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049 _aMAIN
050 4 _aHD30.28
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072 7 _aBUS
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072 7 _aBUS
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072 7 _aBUS
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072 7 _aKJC
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072 7 _aKJC
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082 0 4 _a658.4012
_223
100 1 _aKotler, Philip,
_eauthor.
245 1 4 _aThe quintessence of strategic management :
_bwhat you really need to know to survive in business /
_cPhilip Kotler, Roland Berger, Nils Bickhoff.
250 _aSecond edition.
264 1 _aHeidelberg :
_bSpringer,
_c[2016]
264 4 _c©2016
300 _a1 online resource (vii, 113 pages) :
_billustrations ;
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aQuintessence Series,
_x2195-495X
504 _aIncludes bibliographical references.
505 0 _aIntroduction: Essential Strategy Know-How and Nothing More -- Strategy and Strategic Management: A First Basic Under-standing -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- Summary: It's Your Turn!
520 _aThis book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
588 0 _aPrint version record.
590 _aMaster record variable field(s) change: 072
650 0 _aStrategic planning.
650 0 _aOrganizational behavior
_9145540
650 0 _aStrategisches Management
650 0 _aEntrepreneurship
655 4 _aElectronic books.
655 0 _aElectronic books.
700 1 _aBerger, Roland,
_d1937-
_eauthor.
700 1 _aBickhoff, Nils,
_eauthor.
776 0 8 _iPrint version:
_aKotler, Philip.
_tQuintessence of strategic management.
_dHeidelberg : Springer, ©2010
_z9783642145438
_w(DLC) 2010932775
_w(OCoLC)648933388
830 0 _aQuintessence series (Springer (Firm))
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1177693
_yAcceso Remoto
856 4 0 _3EBSCOhost
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1177693
_yAcceso en el Campus PUCPR
942 _2lcc
_c7
999 _c297530
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