000 06334cam a2200637Ii 4500
001 ocn898214425
003 OCoLC
005 20220613151621.0
006 m d
007 cr cnu---unuuu
008 141217s2015 nyua ob 001 0 eng d
020 _a9781453914328
_q(electronic bk.)
020 _a1453914323
_q(electronic bk.)
020 _z9781433126888
020 _z1433126885
020 _z9781433126871
020 _z1433126877
035 _a(OCoLC)898214425
_z(OCoLC)900346400
_z(OCoLC)900886861
040 _aN$T
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082 0 4 _a327.1/1
_223
245 0 0 _aInternational public relations and public diplomacy :
_bcommunication and engagement /
_cGuy J. Golan, Sung-Un Yang, Dennis F. Kinsey, editors.
264 1 _aNew York :
_bPeter Lang Publishing, Inc.,
_c[2015]
300 _a1 online resource (vii, 458 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aCover; Contents; 1. Introduction: The Integrated Public Diplomacy Perspective (Guy J. Golan & Sung-Un Yang); Introduction; Mediated Public Diplomacy; National Branding and Country Reputation; Relational Public Diplomacy; Conclusion; Note; Bibliography; Foundations; Foundations; Chapter 2. U.S. Public Diplomacy Since 9-11: The Challenges of Integration (Michael D. Schneider); Post-9/11 PD Realities; State's Public Communication Response; The Department of Defense Response: The Rise of "Strategic Communication"; State's Vision: The QDDR and the PD Strategic Framework at State.
505 8 _aThe State PD Strategic Framework: A Road Map to InnovationPD Initiatives: Achievements and Challenges; The CSCC: The Challenge of Moving Youth Away from Extremism; Academic Exchanges: The Challenge of Planning and Prioritization; American Spaces: The Challenge of Accessibility; New Technologies: The Challenge of Finding an Effective Mix; The Advisory Role of Public Diplomacy: The Challenge of Integrating PD into Decision Making; Unfinished Business for Public Diplomacy; The Need to Update Broadcasting; The Need for Additional Support for the Field; Looking Ahead.
505 8 _aGreen vs. Red Lines in the Whole of Government ApproachShort- Versus Long-Term Needs: The Urgent Versus the Important; Educational Exchange: A Benefit or a Necessity?; American Understanding of a Changing World: Region to Region; Messaging Versus Dialogue: Tactics Versus Strategy; Prospects for Integration: Closing the Concept-Practice Gap; Notes; Bibliography; Chapter 3. Public Diplomacy in NGOs (Olga Zatepilina-Monacell); NGOs in International Relations and Non-State Public Diplomacy; Conceptual and Operational Definitions of a U.S. NGO; Overview of the Case Studies.
505 8 _aCountry-of-Origin Is Intrinsic to NGOs' Corporate IdentitiesQuality, Stakeholder Empowerment, and Issues Management; NGOs' Autonomy and Pluralism as U.S. Reputational Assets; Note; Bibliography; Chapter 4. The Evolving Links Between International Public Relations and Corporate Diplomacy (Sarabdeep K. Kochhar & Juan-Carlos Molleda); Dimensions of Public Diplomacy; The Shift of Power: From Country Power to Corporate Power; Who Really Matters? Addressing Stakeholders in Corporate Diplomacy; The Emerging Definitions of Global Success: Authenticity and Localization.
505 8 _aHandling a Crisis in a Transnational EnvironmentCSR and Partnerships for Global Development; Putting the Pieces Together: Propositions for Corporate Diplomacy; Bibliography; Chapter 5. Public Diplomacy and Public Relations: Will the Twain Ever Meet? (Nancy Snow); Bibliography; The Functions of International Public Relations and Public Diplomacy; Chapter 6. Application of Relationship Management to Public Diplomacy (Eyun-Jung Ki); Theoretical Background; Definitions of Public Diplomacy and Public Relations; Nexus of Public Relations and Public Diplomacy.
520 _aThis book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.--Publisher description.
588 0 _aPrint version record.
650 0 _aPublic relations and politics.
650 0 _aDiplomacy.
650 0 _aInternational relations.
650 7 _aPOLITICAL SCIENCE
_xGovernment
_xInternational.
_2bisacsh
650 7 _aPOLITICAL SCIENCE
_xInternational Relations
_xGeneral.
_2bisacsh
650 7 _aDiplomacy.
_2fast
_0(OCoLC)fst00894188
650 7 _aInternational relations.
_2fast
_0(OCoLC)fst00977053
650 7 _aPublic relations and politics.
_2fast
_0(OCoLC)fst01082926
655 4 _aElectronic books.
655 0 _aElectronic books.
700 1 _aGolan, Guy J.,
_eeditor.
700 1 _aYang, Sung-un,
_eeditor.
700 1 _aKinsey, Dennis F.,
_eeditor.
776 0 8 _iPrint version:
_tInternational public relations and public diplomacy
_z9781433126888
_w(DLC) 2014031261
_w(OCoLC)888986030
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=927431
_yAcceso Remoto
856 4 0 _3EBSCOhost
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=927431
_yAcceso en el Campus PUCPR
942 _2lcc
_c7
999 _c297488
_d297488