000			03951cam a22006618a 4500
001			ocn773371815
003			OCoLC
005			20220714182855.0
006			m d
007			cr |||
008			120118s2012 nju o 001 0 eng
010			_a 2012002417
020			_a9781118287002 (electronic bk.)
020			_a1118287002 (electronic bk.)
020			_z9781118283035
020			_z1118283031
020			_z9781118284056
020			_z1118284054
020			_z1118287002
020			_z9781118025246 (pbk.)
020			_z9781118232606
035			_a(OCoLC)773371815
035			_a452241
040			_aDLC _beng _cDLC _dEBLCP _dN$T
042			_apcc
049			_aN$TA
050	1	0	_aHF5415.1265 _b.H3577 2012
072		7	_aBUS _x090010 _2bisacsh
072		7	_aBUS _x040000 _2bisacsh
072		7	_aBUS _x043010 _2bisacsh
072		7	_aBUS _x043040 _2bisacsh
072		7	_aBUS _x043050 _2bisacsh
082	0	0	_a658.8/72 _223
084			_aBUS000000 _2bisacsh
100	1		_aHandley, Ann, _d1963- _eauthor
245	1	0	_aContent rules : _bhow to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / _cAnn Handley, C. C. Chapman.
250			_aRevised and updated
264		1	_aHoboken, N.J. : _bWiley, _c2012.
300			_a1 online resource (288 pages)
336			_2rdacontent _atext
337			_2rdamedia _acomputer
338			_2rdacarrier _aonline resource
490	0		_aNew rules social media series ; _v13
500			_aIncludes index.
505			_aBig Fat Overview (Sometimes Called an Introduction) -- Part I: The Content Rules -- Part II: The How-To Section -- Part III: Content That Converts: Success Stories (With Ideas You Can Steal!) -- Part IV: This Isn’t Goodbye -- About the Illustrator -- Index.
520			_aThe guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a'voice,'including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic'voice'and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aInternet marketing.
650		0	_aSocial media.
650		0	_aWeb sites _xDesign.
650		0	_aWeb 2.0. _9187673
655		4	_aElectronic books.
700	1		_aChapman, C. C. _eauthor
776	0	8	_iPrint version: _aHandley, Ann, 1963- _tContent rules _bRev. and updated _dHoboken, N.J. : Wiley, 2012 _z9781118025246 (pbk.) _w(DLC) 2012001608
856			_uhttps://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 _yAcceso Remoto
856	4	0	_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 _yAcceso en el Campus PUCPR
942			_2lcc _c7
999			_c297422 _d297422