000 04020nam a22005173i 4500
001 EBC6637048
003 MiAaPQ
005 20220307153508.0
006 m o d |
007 cr cnu||||||||
008 211129s2021 xx o ||||0 eng d
020 _a9781000415247
_q(electronic bk.)
020 _z9780367649975
035 _a(MiAaPQ)EBC6637048
035 _a(Au-PeEL)EBL6637048
035 _a(OCoLC)1256236998
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 _aGT3405
_b.K56 2021
082 0 _a394.2068
100 1 _aKolb, Bonita M.
_eauthor
245 1 0 _aEvent Management for the Tourism and Hospitality Industries /
_cBonita M Kolb.
264 1 _aMilton :
_bTaylor & Francis Group,
_c2021.
264 4 _c©2021.
300 _a1 online resource (175 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aALA COVID Relief Fund
501 _aIncludes index.
505 _aChapter 1. Meeting changing event visitor expectations -- Chapter 2. Assessing the community for event potential -- Chapter 3. Determining event goals and objectives -- Chapter 4. Targeting the event visitor segment -- Chapter 5. Researching potential visitors -- Chapter 6. Developing the budget and setting the price -- Chapter 7. Creating the event experience -- Chapter 8. Managing the event -- Chapter 9. Branding and event promotion -- Chapter 10. Promoting with traditional media -- Chapter 11. Connecting with social media -- Chapter 12. Assessing event success -- Event plan outline -- Index.
520 _a"Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester long assignment. Making use of international case studies in every chapter, this book provides real world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals"-- Provided by publisher.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _9151599
_aPlanners
650 0 _9173141
_aSpecial events
_xManagement
650 0 _9180837
_aTourism
_xManagement
650 0 _9180837
_aTourism
_xPlanning
650 0 _9112472
_aHospitality industry
_xManagement
650 0 _9112472
_aHospitality industry
_xPlanning
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aKolb, Bonita M.
_tEvent Management for the Tourism and Hospitality Industries
_dMilton : Taylor & Francis Group,c2021
_z9780367649975
797 2 _aProQuest (Firm)
856 _uhttps://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6637048
_yAcceso Remoto
856 4 0 _uhttps://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6637048
_yAcceso en el Campus PUCPR
942 _2lcc
_c7
999 _c297321
_d297321